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Cookie Policy

Learn about the cookies we use, how they enhance your experience, and how to manage your cookie preferences.

Last Updated: January 2025

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, smartphone) when you visit our website. They contain information about your browsing activity and preferences, helping us provide you with a better, more personalized experience.

Cookies do not contain personally identifiable information unless you have specifically provided it to us. They cannot access files on your computer or install malicious software.

2. How We Use Cookies

Iridescent Trail uses cookies to:

  • Remember your preferences and settings
  • Analyze website performance and user behavior
  • Provide personalized content and recommendations
  • Enable social media sharing and integration
  • Measure the effectiveness of our marketing campaigns
  • Improve website functionality and user experience
  • Ensure website security and prevent fraud

3. Types of Cookies We Use

3.1 Necessary Cookies

These cookies are essential for the website to function properly and cannot be disabled. They include:

  • Session Management: Maintain your session as you navigate between pages
  • Security: Protect against security threats and unauthorized access
  • Functionality: Remember your cookie preferences and language settings
  • Load Balancing: Distribute traffic efficiently across our servers

Examples: cookiePreferences, session_active, security_token

Duration: Session cookies (deleted when browser closes) and up to 1 year for preferences

3.2 Analytics Cookies

These cookies help us understand how visitors use our website, allowing us to improve performance and user experience:

  • Traffic Analysis: Track page views, visitor counts, and popular content
  • User Behavior: Understand navigation patterns and user journey
  • Performance Monitoring: Identify technical issues and slow-loading pages
  • A/B Testing: Test different versions of pages to optimize user experience

Third-Party Services: Google Analytics, Microsoft Clarity

Duration: Up to 2 years

Data Collected: Anonymous usage statistics, device information, referral sources

3.3 Marketing Cookies

These cookies are used to deliver personalized advertisements and marketing content:

  • Advertising: Display relevant ads based on your interests
  • Retargeting: Show our ads on other websites you visit
  • Social Media: Enable sharing and track engagement from social platforms
  • Campaign Tracking: Measure effectiveness of marketing campaigns

Third-Party Services: Facebook Pixel, Google Ads, LinkedIn Insight Tag

Duration: Up to 1 year

Personalization: Interest-based advertising, lookalike audiences

4. Third-Party Cookies

Our website may contain content from third-party services that set their own cookies:

4.1 Social Media Platforms

  • Facebook: Social sharing, login integration, advertising
  • LinkedIn: Professional networking, business content sharing
  • Instagram: Photo sharing and social engagement

4.2 Analytics and Performance

  • Google Analytics: Website traffic analysis and user behavior insights
  • Google Maps: Location services and interactive maps
  • Content Delivery Networks: Faster loading of website resources

4.3 Communication Tools

  • Live Chat: Customer support and inquiry management
  • Email Services: Newsletter delivery and communication tracking

5. Managing Your Cookie Preferences

5.1 Cookie Banner Controls

When you first visit our website, you'll see a cookie banner with options to:

  • Accept All: Consent to all cookie categories
  • Necessary Only: Accept only essential cookies
  • Customize: Choose specific cookie categories

5.2 Changing Your Preferences

You can modify your cookie preferences at any time by:

  • Clicking the cookie preferences link in our website footer
  • Accessing the cookie settings panel from our privacy notice
  • Contacting us directly with your preferences

5.3 Browser Settings

You can also control cookies through your browser settings:

  • Block All Cookies: Prevent all cookies from being set
  • Delete Existing Cookies: Remove cookies already stored
  • Third-Party Restrictions: Block only third-party cookies
  • Notifications: Get alerted when cookies are being set

Important Note

Disabling certain cookies may affect website functionality. Features like contact forms, newsletter subscriptions, and personalized content may not work properly if necessary cookies are blocked.

6. Cookie Duration and Expiration

6.1 Session Cookies

  • Temporary cookies deleted when you close your browser
  • Used for essential website functionality
  • Do not store personal information permanently

6.2 Persistent Cookies

  • Remain on your device for a specified period
  • Remember preferences between visits
  • Automatically expire after set duration
Cookie Type Duration Purpose
Session Management Browser session Website functionality
User Preferences 1 year Remember settings
Analytics 2 years Usage analysis
Marketing 1 year Advertising and retargeting

7. Data Protection and Privacy

Our cookie usage complies with:

  • Singapore PDPA: Personal Data Protection Act requirements
  • GDPR: European General Data Protection Regulation
  • Industry Standards: Best practices for data security and privacy

7.1 Data Minimization

  • We collect only necessary data for specified purposes
  • Anonymous data is used whenever possible
  • Personal information is protected with encryption

7.2 Consent Management

  • Clear consent mechanisms for non-essential cookies
  • Easy withdrawal of consent options
  • Granular control over cookie categories

8. Your Rights and Choices

You have the right to:

  • Be Informed: Understand what cookies we use and why
  • Give Consent: Choose which cookies to accept
  • Withdraw Consent: Change your mind at any time
  • Access Data: Request information about cookies and data collected
  • Delete Data: Request removal of cookie data
  • Data Portability: Receive your data in a structured format

9. Mobile Applications

If you use our mobile applications, similar technologies may be used:

  • Device Identifiers: Unique identifiers for app functionality
  • Local Storage: App preferences and settings
  • Analytics SDKs: Usage tracking and performance monitoring
  • Push Notifications: Opt-in messaging and updates

10. International Transfers

Some third-party services may transfer data internationally:

  • Transfers are made with appropriate safeguards
  • Standard contractual clauses ensure protection
  • You can opt out of international transfers by adjusting cookie preferences

11. Updates to This Policy

We may update this Cookie Policy to reflect:

  • Changes in cookie usage or technology
  • New features or services
  • Legal and regulatory requirements
  • Industry best practices

Significant changes will be communicated through email notifications and website announcements.

12. Contact Information

For questions about our cookie usage or to exercise your rights:

  • Email: [email protected]
  • Phone: +65 9824 1696
  • Address: Data Protection Officer, Iridescent Trail, 347 Balestier Rd, Singapore 329777
  • Business Hours: Monday - Friday: 9:00 AM - 6:00 PM SGT

Manage Your Cookie Preferences

Take control of your privacy and customize your cookie settings to match your preferences.

13. Technical Details

For technical users, here are additional details about our cookie implementation:

13.1 Cookie Security

  • Secure Flag: Cookies transmitted only over HTTPS
  • HttpOnly Flag: Prevents client-side access to sensitive cookies
  • SameSite Attribute: Controls cross-site request behavior
  • Domain Restrictions: Cookies limited to our domain and subdomains

13.2 Cookie Names and Purposes

Necessary Cookies:

  • cookiePreferences - Stores your cookie consent choices
  • session_active - Maintains your session state
  • analytics_enabled - Tracks analytics consent status
  • marketing_enabled - Tracks marketing consent status
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